About Us

Within MSME sector, there are many diversified industries and every industry has a unique need, a unique challenge. Our customized approach has developed deeper insights specific to the numerous industries that we service. Traditional credit products, policies & processes are unable to deal with the challenges of:-

  • Absence of credit history
  • Seasonality of every business
  • Poor banking practices
  • Cash flow analysis
  • Variety of collaterals
  • Properties in Rural areas


To provide innovative, affordable & customer centered credit in time bound fashion to micro ,small & medium enterprises, credit for personal needs and other secured financing through friendly team, efficient products, relevant policies & robust processes, to catapult them to new horizons. To provide credit in the rural areas so that small scale business flourish in the non-urban areas as well.


To be a leading financial service provider, admired for high level of customer service and respected for our ethics, values & corporate governance. To provide micro, small & medium enterprises and other small business in India with timely credit and services to support the growth of the MSME sector. In addition be a reputed credit provider in the rural sector and work for upliftment of woman in the rural business structure of the country


  • Service :We appreciate customers time & purpose for taking loan. We will reach out to him when he needs fund
  • Trust :We will be transparent in all our dealings & value our commitments. We firmly believe that the difference between a good business and a great organization is the integrity of its people. We will conduct ourselves ethically and transparently in all our dealings, both internal & external.
  • Social :Upliftment-We will organize things for unorganized sector. We will aim to bring them to mainstream & help them to reach next level
  • Innovation :We are flexible & will explore new methods to tailor made solutions for customers requirement
  • Responsibility :we respect the fact that our investors have entrusted us with their capital, our partners with their faith, our customers with their confidence and our employees with their aspirations. We will measure our success by the success of our stakeholders and will work diligently to ensure that we fulfill our fiduciary responsibility.
  • Leadership :We will maintain an environment, which fosters credibility & encourages innovation. We believe that this will enable us to attract, retain & nurture the best talent & develop the business and thought leaders of tomorrow.
  • Mutual Respect :We will build an organization, which has a positive mindset. By conducting every interaction with respect and consideration, we will create a self-reinforcing culture of success
  • Community :We believe that it is one responsibility to contribute to the society in which we operate. By investing in our community, we will not only improve our surroundings today, but also provide better opportunities for future generations.